Continue with my previous post…. You should also take note the below areas:

To check out contact from someone claiming to be representing a business:

1. Location – Where are they? Some places are famous for being home to scams and scammers, most notably, Nigeria, Russia, Romania, Africa, and anywhere in the Third World, in general. For example, would would someone in Nigeria want to buy a car from the United States or Britain? If the person is located in a different country, assume first that it is a scam and keep your guard up!

2. Can you reach them? Call the contact phone number.  Can you reach them during normal business hours in their time zone? Did you get a person or a recording?  If you went into voicemail, were you able to reach a live person? If their only means of contact is an email address or a cell phone, think “scam!”

3. No company email address – A real business will have it’s own domain and website – you can make a website for less than $100 per year! Any business worth dealing with will have email address that has their business name after the @, then followed by .com (or .net, .co.uk, .org, .gov, etc.).  If their address ends with
   @yahoo.com,
   @hotmail.com,
   @gmail.com,
   @live.com,
   @mail.com,
   @aol.com,
   or other free email accounts, it is VERY likely to be a scam.  And for those of you operating legitimate business without a webpage and domain name – it’s 2008 – spend the $100/year and GET IN THIS CENTURY.. or be considered to be a buggy whip manufacturer, at best.

4. Have they asked you to pay them money via Western Union or “wire transfer”? This will always be a scam! we know of NO legitimate business that accepts payments via Western Union. Any legitimate business anywhere in the civilized world can accept a check, and usually a credit card.

5. If they have a website,

   1. Does it have a private listing in Whois, or the listing names are associated with other scams. A private listing is fine for a personal website, a blog, or an information-only website (like CFR), but if your business is selling something, the Whois entry should identify the company that owns the domain.

   2. Do the links on the website work?  A few broken links here and there are normal, but if the majority are broken, that may indicate a website that was slapped together quickly.

   3. Unrelated photos or content.  Do the pictures, links and content on the pages match the theme and purpose of the page and website? 

   4. Vague or inaccurate information – Reputable marketers have access to the product details and know you will want them.  Scammers just cut and paste why they can quickly find.

   5. Cloned content - Are the photos and text copied from other websites??

   6. Misdirection – if you type in a web address, but it redirects to a different web address, that can be a sign of a scam.

6. Misrepresentation – Do the terms and conditions or product and services match the advertising and content on their pages?

7. Hidden or hard to find terms and conditions - If the terms are generic and not likely to impact the use of the product or costs, it may be a not issue.  But if their terms include buried requirements that cost you money or make the product or service less useful, that’s a scam!

8. Few links in Google – If you search in Google, Yahoo and other major search engines but find few or now results to their business name or website, they are either new, unpopular or a scam.

9. No listing in related aggregate websites, like the Better Business Bureau, or related website reviews (like Shopzilla, Shopping.com, Bizrate).  The bigger and more reputable firms will show up elsewhere in listings for their industry.

Hope it helps.
Cheers!
Patrick