Is newsletter important? Of course, let’s me share with you some tips to create a professional looking newsletters

Make newsletters readable

According to recent research studies, about 50 percent of readers skimmed or partly read the newsletters. Only 23 percent of readers read the newsletters all the way through. The remaining 27 percent were never opened.

As such, we should make the newsletter more readable. Short paragraphs should be used. There is also a need to use bullet points. There should be plenty of white spacing between topics. The topics should also be highlighted either with uppercase or bold text in HTML newsletters

Most of the internet user uses an 800×600 screen resolution, but the email preview pane is usually much smaller than the full screen. So format your HTML table widths at 500-600 pixels at the most. Better still, use a relative (percentage) width table, which will allow your newsletter to be resized when viewed in different sized windows.

Include your newsletter title in the Subject field

You should include your newsletter title at the beginning of the subject field. This will help the reader differentiate your newsletter from junk emails. It will also allow them to filter your newsletter into a separate folder with the use of filters.

Make your subject field sell!
Advertise the most appealing story of each issue in the subject field. You literally have seconds to grab the reader attention.

Avoid using Unsubscribe word and Chain Letter word

Do you know that you should not be using the word such as unsubscribe in your removal notice? A number of spam filters flag emails containing that particular word as possible spam. The reason is many spammers now offer unsubscribe functions that don’t actually do anything.

Some spam filters are flagging emails that asks readers to forward the newsletter on as chain letters.

Avoid using the word forward and any of the following words in the same sentence, all, anyone, every, friends, many, others, people. Instead of forward, try using pass, share, or send.

Spell Check Your Writing
Last but not least, always do a spell check on your newsletter.

You could easily do that by copying and pasting the text into Microsoft Word and do a quick spell check.

Alternatively, you could check your spelling using SpellCheck.net, which is a free online spell checker.