Lead generation is something that all successful busienss owners have figured out. Often times people put so much pressure on themselves about generating leads that they end up sabotaging their efforts. The reality is you just have to approach this important part of your business with a bit of strategy and you’ll be right on your way.

Maybe you’re thinking about buying leads or you might even be someone that has already engaged in this sort of business actitvity. At one point in time it may have made sense, but times have changed and there are far better and more productive ways for you to start generating leads.

Take a moment to understand why paid leads are really the wrong way to go about lead generation. First, it is going to cost you, and when I say cost you the going price for purchased leads can be anywhere from $4-$5 all the way to $20 per lead. Paying this much money for leads is crazy. Especially considering the fact that the majority of new business owners are working with a limited budget. This is the last place you want to take your money. You would have better luck taking that money to the roulette table and betting on black.

Second, buying leads just won’t work. Ask around and you’ll hear horror stories of people spent lots of money on paid leads that lead nowhere quickly. A likely response from those so call targeted leads often include: “I never asked for information about any home based business!” or “I’m just looking for a job, sorry.” Also, if the people trying to sell you leads claim they’re selling “top quality, double opt in home busienss, exclusive leads,” doesn’t it make you wonder how many other times they’ve sold those same leads before? And while we’re at it, are those leads even remotely related to your type of business?

Take the middle man out of the equation and find free leads that actually convert. Your free leads are within easy reach. Just take advantage of any Social Media like Twitter, Facebook, Blogs or YouTube and put yourself out there. Join “the conversation” but be sure you’re not pitching anything at this point. Save that for later on when you’ve caught their attention and can lead them to your own website. That’s the most important step that gets forgotten about. Do not try to sell anything except yourself on any social media website! At this point in the game your goal is to generate leads for free and nothing else.

Social media is a great place for you to meet people, create relationships and generate a continuous flow of free leads. When you meet people online your goal is to be interesting, knowledgable, memorable and trustworthy. The online community will get to know you and before long, you will have people asking you questions. These converstaions online, if you handle them properly, is what you will use to find real time, quality, free leads. Is this starting to make sense??

The fun doesn’t stop with social media. The internet offers us marketers countless advertising opportunities using techniqies like banner ads, press releases, articles, Pay-Per-Click search marketing and so much more. We have just covered the tip of the iceberg. When you combine the number of people online everyday (1.6 Billion) with all of the marketing strategies…the possibilities are endless.

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